5 Reasons Your Small Business Should Offer Free WiFi

by: Adam Wills

Providing your customers and clients with the best experience possible is critical to your business's success. 

As a small business owner, you understand how critical it is to meet, and more importantly exceed, your customer's needs. It's what sets you apart from your other local competitors and allows your business to stand out. Surveys show that nearly 80% of all small business owners consider WiFi to be “important” or “very important” to the success of their business.

As an employer, you endeavor to optimize your employees' productivity and give them the tools they need to get the job done the best they can, in the least amount of time.

Therefore, providing both your customers and employees with reliable high-speed WiFi helps you achieve both goals and more. More importantly, it can help you create a competitive advantage for your small business.

Consider these 5 reasons why you shouldn’t delay in getting or upgrading the Free Guest WiFi for your small business.


1) Increase Customer Satisfaction


The availability of Free Guest WiFi has transformed from a perk into an expectation in American society. Customers view Free Guest WiFi access at your business as a necessity. This is especially true in the hospitality industry (restaurants, bars, hotels, etc.) where a lack of Free Guest WiFi access is a major deal breaker as customers are looking online for a place to visit and spend their hard-earned dollars. Even businesses in the “while-you-wait” industries (auto mechanics, doctor’s offices, salons, legal practices, etc.) can create a better customer experience with Free Guest WiFi. By making wait times seem shorter and making customers more comfortable if there are unforeseen delays, you are certain to have happier customers that are willing to come back and wait for your services again. With Free Guest WiFi, customers can do the product research in-store that they were going to do at home anyway, which males them feel more confident about their purchasing decisions.


2) Gain a Powerful Automated Marketing Platform


Offering Free Guest WiFi is about more than just simply meeting a common customer expectation; in-store WiFi is important because it provides and opportunity for you to connect with your customers in a more meaningful way, promoting your brand and engaging with them directly.

Free Guest WiFi lets you create new marketing opportunities with a branded customer login portal to deliver coupons, news, customized recommendations, and even loyalty rewards. Along the way, you get to collect customer email addresses and data to help you make smarter marketing decisions.

Using your Free Guest WiFi portal to provide your customers with benefits like a map to products they’re interested in, location-based coupons, or curated recommendations can make for a more personal, meaningful customer experience.

Additionally, Free Guest WiFi creates opportunities for customers to post pictures or testimonials about their experience to their social networks. The average Facebook user has 338 friends, which means if you have a mere 20 visitors to your store per day, your brand is now reaching 6,760 people per day. That means free promotion for your business across various social media outlets, and social proof that can influence potential customers’ future decision-making.


3) Optimize and Promote Employee Productivity


With Free Guest WiFi service, you will be able to easily create a separate network for guests while maintaining a primary network for your employees. All from a single internet service plan. A properly implemented Free Guest WiFi network means that your customers no longer have to wave down an employee to ask for the WiFi password, and your employees no longer have to be pulled away for more important tasks in order to provide it.

Cloud-based apps and software are streamlining day-to-day operations for many small businesses. These tools can consolidate and streamline your workflow; and because they run on the web, they don’t require any installation time.

Another great option is to use Free Guest WiFi to overhaul your telephone system. Voice over IP (VoIP) internet-based communication technologies let you effortlessly route and reroute calls even if a key member of your team is on the go. VoIP systems are easily scaled from the solopreneur to enterprise-level businesses. No matter where you fall in this spectrum, VoIP phone services are likely to save you money long-term over a traditional landline telephone service.


4) Increase Performance and Security


Slow WiFi is as bad as no WiFi. Connected consumers check their mobile devices an average of 150 times a day, and nothing frustrates them more than a low-quality, slow WiFi connection. A high-quality, fast Free Guest WiFi network is essentially a positive reflection of your own business. A properly implemented Free Guest WiFi network can limit the number of users connected to the network at a given time and limit their bandwidth consumption and connection time. These optimizations in your Free Guest WiFi network create greater network performance and therefore, a better customer experience.

Gone are the days where you can just leave your guest WiFi network open and unsecured. People who are up to no good look for these opportunities to take advantage of as it provides them with an unprotected and mostly anonymous IP address that they can use to conduct illegal internet activity. This exposes your business to needless liability. If your customer does anything illegal while connected to your network and it’s traced back to your IP address, you could be potentially liable for their actions. A properly implemented Free Guest WiFi network not only secures your network, but captures identifying information for each person as they log in and seamlessly obtains an acceptance of your terms of use and privacy policy.


5) Increase Profits


If you are in the bar or restaurant business, studies have shown that customers stay longer and spend more money when they are offered fast, Free Guest WiFi. Free Guest WiFI for your small business is a smart investment that comes with a significant ROI.

When considering long-term marketing strategies, it's important to calculate your customer lifetime value,because customers become more and more profitable the longer they remain loyal to your business. So while getting someone to visit your business in the first place is valuable, getting them to visit a second, third or fourth time is far more valuable.

The simplest way to calculate customer lifetime value is to divide average monthly spend per customer by the percentage of customers that do not return (churn rate), which is typically around 20-40%.

If you’re not convinced, take some of these stats into consideration.

  • 64% of mobile consumers make a restaurant choice based on availability of WiFi
  • 79% of mobile consumers are influenced by the availability of in-store WiFi
  • 82% of mobile consumers use the internet wirelessly on a smartphone, tablet or laptop. Even when they have unlimited data plans on their phone.


Get Started With Free Guest WiFi for Your Business Today


Convinced that Free Guest WiFi is the way to go? Here are some questions to consider as you evaluate your usage needs:

  • What is your budget for Free Guest WiFi? Remember that this isn’t just a customer convenience, but rather an investment in your marketing strategy.
  • What is your current internet setup?
  • How many users are likely to be using the internet at once?
  • What sort of marketing and re-marketing automations do you want to accomplish?

Need help answering some of these questions or finding the right solution to fit your business? Book a free strategy session with us, chat with us, or check out Sursum Social WiFi for more information.

Related Topics: Mobile//VoIP//wifi
by: Adam Wills
Adam Wills is a design, internet marketing, and customer touchpoint solution consultant. He has a passion for building awesome websites that do more than just exist in digital space. His goal is to build customer converting websites for businesses to help them generate more revenue. The owner of Sursum Creatives, and the founder of the Forever Fresh guarantee, Adam believes that every client is a premium client and deserves premium services.


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