If you’re new to the world of content marketing, one of the first things you’ll say is, “I don’t know what to write!”
It’s a challenge for many content creators, and it causes them to not write anything at all. They want to come up with the most perfect piece of content that will hit a home run.
You don’t have to worry about content ideas for your website. Keep reading to discover how to come up with ideas for your site and why content matters to your business.
Why Content Matters
You have a website. It’s not enough to hope that people will find you online, visit your site, and buy your products or services.
Your customers are very savvy, and they will take the time to do research before they make a decision. They’ll turn to one place to do that research: Google. Whatever results Google spits out will be the candidates in the running for their business.
It may seem a little hopeless to get to the top of search results, especially when you’re dealing with highly competitive search terms.
Despite that, there is hope. That’s where blog content comes into play. Content can boost the level of trust in potential buyers. It also shows your expertise, authority, and trust. That is a critical part of search engines today.
1. Know Your Customer
For any starting point in creating content for your blog, you have to know your customer. You have to understand how they think and what problems they’re trying to solve.
You really want to understand how they search for information online. Take the time and write down ways you think people will search for your products and services.
You may want to have a brainstorming session with your team or internet marketing consultant to come up with content ideas.
2. Let the Competition Do the Work for You
There’s a good chance that you have a competitor who has a successful blog. Take a look at your competitors and see what kind of content they post on their sites.
While you’re looking at their blogs, make a note as to what they do well and where you can fill in any gaps. You don’t want to just repeat the same content over and over. You want to add your own take and add a lot of value for your audience.
3. Start Searching for Ideas
You know how to come up with ideas for your blog. Now is the time to validate them. You want to create content that’s optimized for specific search terms. You want to make sure that people are actually searching for them.
There are a number of tools that you can use for content research. You can use Google, Pinterest, Amazon, and YouTube to see how people are searching. All of these sites are really search engines. They have an autocomplete function, so when you start a search term, it will give you a series of search phrases that people use.
These can be used as keywords. Now, you can validate your idea using a keyword search tool to get an idea of search volume.
4. Ask Your Audience
Have you ever asked your audience what they want to read? Instead of guessing, just ask them. You can ask a few of your top customers or you can send a survey via email.
Chances are, there are dozens of questions you get every single day. You can use those questions as a starting point for your blog content. Use those questions as an opportunity to create an in-depth blog post about each question.
5. Who Are Your Industry Heroes?
You have the chance to have a beer with someone influential in your industry. Who would that person be? Hopefully, there's more than one person that you’d like to talk to in your industry.
This question is meant to give you a list of people that you can interview for your blog. You can leverage the influencer’s audience to grow your own blog. You can do that through a video chat and have the complete transcription underneath for SEO purposes.
You can also use that article as a way to get backlinks to your blog, especially if your guest has a wide audience.
6. Think of the Entire Customer Journey
When people are searching online for questions and products, they’re at different stages of the buyer’s journey. Google recognizes this and asks content creators to keep the user’s intent in mind.
For example, when someone is just thinking about buying a laptop, they’re going to do research first. They’re going to do searches for “the best laptops for gaming” or “the best budget laptops under $500.”
As they learn more, they may compare brands by searching for “HP laptops vs. Toshiba laptops.” When they’re ready to buy a laptop, they’ll do a search for “where to by a laptop near me.”
You want to think of your customer and put yourself in their shoes. Think of the different searches they’d do at each step of their journey. You can then develop your keywords and craft your blog content around them.
This way, you’re writing for your customers and for search engines. That’s ideally how you want to approach every single piece of content.
How to Come up With Ideas for Blog Content
It can be a real struggle to come up with blog content ideas. With these tips, you just need to put a system in place and get creative.
Now that you know how to come up with ideas for your blog content, it’s time to get to work. You want to set a schedule to write those articles.
If you don’t want to write or you don’t have the time to write on a consistent basis, we’re here to help. Our top-notch content writing service delivers high-quality content that’s optimized for search engines.
Would you like to know more about our blog writing services and other SEO services? Contact us today to find out how we can help you get ahead of the competition.